Black Friday

5 Website Tips For Black Friday Sellers

Website Tips for sellers for Black Friday

  • Make sure your website is secure and has an SSL Cert installed.

    Customers now expect to shop on sites that are 100% secure and have the “lock icon” to reassure them. If you don’t already have a Secure Socket Layer (SSL) Cert installed then we highly recommend you do ASAP. Not only to prevent hackers intercepting customer data but to improve your Google appearance as they is one of the ranking factors in its algorithm.

  • Make sure your offers are clear and obvious.

    Be sure to make your Black Friday Sale offer stand out on the page. Make the user journey to the checkout easy and if you have a discount code or category make it bigger or put it in a different colour. Pop up boxes or announcement bars are a really useful way to do this.

  • Use discount codes that are easy and fun for customers.

    Customers love bargains and discount codes are a great way for customers to be offered a reduced price in a way that you can record and control. Be sure to setup the code well in advance and you should test thoroughly across different products before advertising. Avoid codes that have special characters or spacing as people will type them in wrong – try using just plain old BLACKFRIDAY as your discount code.

  • Make sure there is a way for customers to contact you with queries.

    The difference between making a sale or not on Black Friday is often the answer to a customer query. You may have a good offer available but the customer might have a simple query about shipping or returns or a colour or size variation. So be sure to have a “Need Help?” option available that refers them to an online chat, email address or phone number.

  • Make sure your products and pricing are correct.

    Things maybe hectic (hopefully!) with orders on Black Friday but the day after is the wrong time to find out that your price, shipping or stock levels were wrong. You may end up loosing a lot of money through a simple pricing or discount code error. Be sure to cross check all of the backend products and configuration numbers well before the big day.

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